About Us

We are proud of what we do and we absolutely love doing it!
Our motto is genuine collaboration with brands, retailers and consumers to bring the best of beauty and wellness to Oceania and beyond!
Our team are beauty and wellness obsessed and is committed to tell the world about the great brands and showcase them in the best possible way delighting the consumers.
Our executive team have worked across many large and small premium beauty and retail brands at global level and came together to shine a difference light to the current distribution model. In fact, we don’t see ourselves as distributors! We are brand partners with an obsessive commitment to the brands we choose to work with.

Our Team

How we work is defined by our 5 guardian principles!

COLLABORATION, DIVERSITY, RESPECT, PASSION AND TRANSPARENCY

Our Executive team live and breathe our culture! Backed with decades of industry experience and glowing track record they are committed to our five guardian principles bringing a true joy and outstanding performance to all stakeholders every day.

Ali Shoraka CEO

ALI SHORAKA
CHIEF EXECUTIVE OFFICER

24 years of luxury beauty and retail experience.
Previous Roles:

  • Managing Director | Foreo & Lelo Oceania
  • General Manager | L’Oreal Luxe Brands
  • Head of Merchandise | Planet Phamarcy
  • EMEA Commercial Director | Puig

Marc Wang

MARC WANG
MARKETING DIRECTOR

10 years of beauty and retail experience.
Previous Roles:

  • Global Marketing Director | Sensori Plus Australia
  • Head of Creative Design | Foreo & Lelo Oceania
  • Design and Merchandising Manager | Myer
  • Design and VM Manager | L’Oreal Luxe
Ben X

BEN XU
OPERATIONS DIRECTOR

12 years of FMCG / supply chain & procurement experience.
Previous Roles:

  • Managing Director | Sensori Plus Australia
  • CEO | Efli Australia
  • Managing Director | Trident Bros
  • Head of Purchasing | Kailis Bros

ROSS ANDREWARTHA
CREATIVE DIRECTOR

15 beauty and retail experience.
Previous Roles:

  • Director of Make up | L’Oréal Luxe Beauty
  • National Education Manager | YSL Beauty & Armani Beauty
  • Global Training Manager | Illamasqua

MATTEO HAPPY
CHIEF HAPPINESS OFFICER

Three years of work experience across multiple wellness activities
with three consistent attributes: cute, cheerful & kind.
Dedicated and passionate about humans with
solid track record of making people happy!

Tamsyn Webster

Executive Assistant

Summer Ma
Summer Ma

Financial Controller

Yuki Dixon
Yuki Dixon

Supply Chain Manager

Su-Ting Mak

Business Development Manager, APAC & ME

Naira Chalabyan

Business Development Manager, EU & US

Shar Buendia

Content Creator

Hal Cheng

Affiliate Marketing Specialist

Steven Li
Steven Li

Supply Chain Assistant

Andy Dang
Andy Dang

E-Commerce Manager

George Leighton

Digital Marketing Specialist